Step one you may be surprised to learn that the first step is not to write your book. Early in a publishing season or, even as early as shortly after the author submits his or her authors questionnaire, the marketer gets involved to help determine the potential. You may also see sample book marketing plan templates. In general, the function of a book marketing department in a traditional publishing house is to help the various sales departments get your book in front of bookstore buyers, book distributors and. Jun 25, 2019 book marketing creates awareness for a specific book among booksellers and consumers.
A marketing plan is a document that lists the actions necessary for you to achieve your marketing goals. If someone buys a book, they should also get the ebook version for free. You dont have to spend a lot of money, and a reputable publisher wont ask you to pay them to market your. If you have a have a nonfiction book project or a completed fiction manuscript and you want to publish it traditionally, you need a book proposal. Starting a music publishing company the marketing plan marketing ideas and strategies for a music publishing business music publishing firm is not a business that you have to retail. A simple marketing plan outline for indie authors the wise.
How to set up your book marketing plan for distribution if youve dreamed of having your book in bookstores, enrolling in the traditional distribution program at mill city press, where your book marketing plan for distribution will be presented to book retailers and wholesalers, is a great first step. The sample book marketing plan template explains the disadvantages of only publishing a book and not marketing it. Offer a flagship piece of content on your website such as a mini ebook as an incentive to join your list, then send out a monthly or even weekly newsletter to stay topofmind with your followers. It gives the proper guidance required in a user friendly. Mar 08, 2011 the following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. Take the high road and do whats right for your customer. In addition, it will highlight the mission and objectives of your business in order to establish the context in which your marketing plan will be implemented.
The introduction of your marketing plan will provide an executive summary of your entire document. Prepare your book marketing plan and you will realize your book sell like gold. Jul 14, 20 stephanie chandlers new release, the nonfiction book marketing plan, is a bible for the nonfiction author. Your super sticky book marketing plan my word publishing. A comprehensive book marketing plan would include timelines and budgets. The fourth part of your fiction book proposal is your marketing plan. Check out how oreilly enables its customers to do this. Self publishing, marketing and editorial support for us writers 503 9221608 email us.
Additionally, they are neither all self publishing or traditional. Stand out from the crowd with the help of our professional. The self published book marketing plan describes the challenges faced by a newbie author who doesnt have the backing of a publishing house. For firsttime authors, the book publishing process can be a daunting one. The book is educational in that it exposes young children between ages four and seven to different cultural communities in canada. She goes ten steps beyond that and provides you with contacts and links to sites that offer author interviews. Rob eagar is so confident in his marketing plan sample for authors that. Heres is how to write a business plan business description. The following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. Use these sample book marketing plan goals to jumpstart your thinking. Millions of books have already been written to this very day.
This is a book marketing plan outline that you can use. Business analysis publishing business plan sample executive. Then use what you learn to write a business plan of your own. While a simple list might be fine when pitching publishers, a list of marketing tactics is not a marketing plan. Are you about starting a magazine publishing company. Sure, highquality content is important in todays competitive landscape, but having creative. The data also point out an immediate, perhaps growing need for publishing skills and book or at least booklike content in the content marketing space. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics.
Jan 15, 20 if someone buys a book, they should also get the ebook version for free. Free book marketing plan outline all freelance writing. How to write a book marketing plan for publishing success. The current practice of focusing on authors who have their own marketing platform is flawed. A sound and sensible book marketing plan is just as important as the writing, editing, design, and publication of a book. Free self publishing book marketing plan template is a way to self publish the books. If youve dreamed of having your book in bookstores, enrolling in the traditional distribution program at mill city press, where your book marketing plan for distribution will be presented to. Book marketing help for writers publishnation self publishing. If youre releasing a new nonfiction book or need ideas on how to revive the.
The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. You can create a marketing plan at any stage of your writing and publishing process the earlier, the better. Free publishing and production business plans bplans. Publishers look to the author to convince them the title would sell and that it fits into their catalogue of offerings. To show you how confident i am in this template, click here to download the first page as a sample for free. Measures to be taken to launch the book in the right way and increase the sales are given. Jan 02, 2010 a book marketing plan is a blueprint for selling your book. No matter how wonderful your book might be, it wont sell itselfand its highly unlikely for a new authors and even many well seasoned ones book to jump off bookstore shelves without some help.
In between rejections from publishers and your fear of not being good enough for any reader, the. To develop a fan base that will lead to increased sales of more books in my fiction series. Stephanie chandlers new release, the nonfiction book marketing plan, is a bible for the nonfiction author. The goal of marketing, of course, is to generate book sales. Email is the most effective marketing tool available today, and if youre serious about selling your book, you must use it. Distinguish specific groups of readers most likely to buy your book. Launch your new nonfiction book profitably and confidently using a sample book marketing plan as a model. Include your publication date, whether its in the past or the future.
The wonderkind business analysis publishing business plan executive summary. As a leading provider of publishing services to authors, we offer a wide variety of book marketing and promotions resources. Only discuss what you can and will do without publisher assistance, given. Sample books do you plan on sending them out or dropping them off. Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan. Marketing and publishing checklists for writers jane friedman. Your sample chapters will really have to shine before youll capture an. Understand your competition and the advantages your book offers.
Successful authors think about the target market for their book early in the publishing process. The data also point out an immediate, perhaps growing need for publishing skills and book or at least book like content in the content marketing space. Check out these sample business plans for magazine publishers, newsletter publishing, video television production, magazine journalists, music recording producers, theatrical music producers, and other publishing and production related business. Every marketing plan is different, but here are the nuts and bolts of what should be included. Beyond direct and perhaps special sales, publishers whose lists align with an audience or an industry might find themselves supplying marketers with expertise, not just products. You can create a marketing plan at any stage of your writing and. The good thing is that new stories keep coming up so you are sure there is going to be something nice to write about in the future. Book marketing plan template nonfiction writers conference. She is the publisher of the hot sheet, the essential newsletter on the publishing industry for authors, and was named publishing commentator of the year by digital book world in 2019.
Check out these sample business plans for magazine publishers, newsletter publishing, video television production, magazine. You, the author, should assist in the marketing of your book in some way. A book marketing plan is a blueprint for selling your book. Book marketing help for writers publishnation self. The following is a fictitious mini marketing plan i created for a publishing class while in university studying. The executive summary should be no more than two pages long, with brief summaries of other sections of the plan. Aug 24, 2012 marketing plan align your book to a strategy and help keep you focused. So to help you over the hump, the following is a stepbystep approach to the book publishing timeline. What should i consider when creating a marketing plan. Developing a marketing strategy for your book proposal. Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book.
To become an amazon category bestseller within two months of my book s publication date. Finally, nonfiction authors have directions of their own, and. Sure, highquality content is important in todays competitive landscape, but having creative, nuanced marketing plan is what separates bestselling books from the rest. Our express marketing campaign takes advantage of the latest internet techniques to let the world know about your book. The wonderkind is an informational publishing company whose focus allows exceptionally bright students with businessinvesting interests to discuss business matters most relevant to them. Your super sticky book marketing plan, letofsky doesnt give you vague instructions like submit for author interviews. She goes ten steps beyond that and provides you with contacts. The following is a marketing plan developed for a new collection of childrens bedtime stories called goodnight canada. How to make a small press publishing business plan.
Writing and publishing a book is not just a creative endeavor, its a job. Every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author. Apr 28, 2020 the executive summary should be no more than two pages long, with brief summaries of other sections of the plan. Your book marketing plan for distribution setup guide. A simple marketing plan outline for indie authors the. Every business benefits from smart business planning. How does ebook marketing differ from marketing for print books. Heres the example two page executive summary for pet grandma inc section 1.
Starting a music publishing company the marketing plan marketing ideas and strategies for a music publishing business music publishing firm is not a business that you have to retail products which is why you must do all you can to maximize any opportunity that comes your way. Writing an online magazine business plan sample template. These will help make it a working document, not one written in december and filed away for safekeeping. How does e book marketing differ from marketing for print books. Amazon and social media we will manage a powerful amazon marketing facility and complement this with a major promotional push on facebook to help introduce readers to your book. Because there are many different ways to promote a book, and authors have limited time and budgets, its important to. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. Marketing plan align your book to a strategy and help keep you focused. Starting a music publishing company profitableventure. A sample marketing plan small publishers have a limited budget for marketing, and every dollar has to have impact. The wonderkind offers subscribers businessinvestment analysis from motivated business students via internet forums and hardcopy publications. That link is an affiliate link for a free howto ebook.
Instructions for creating your specialsales marketing plan brought to you by brian jud and book marketing works, llc for more information on increasing your sales in nonbookstore. Please note that very few of these titles are nonfiction specific as the fiction world is hogging all the good ideas right now. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses. Marketing and publishing checklists for writers jane. Finally, nonfiction authors have directions of their own, and don. Additionally, they are neither all self publishing or traditional publishing related but rather a mix of all the best bits we use to make our books and our marketing better.